Every year, we support Lab’bel in creating a space at the Paris Internationale art fair, a week-long event in October, to present its annual Collector Box. 2025 featured the participation of Cildo Meireles. The Brazilian artist’s version of the famous round box references the most renowned painting of all time, one of the masterpieces of art history: The Mona Lisa by Leonardo da Vinci.

Lab’bel

Lab’bel, the Artistic Laboratory of the Bel Group, has been a long-time client, trusting us each year with a variety of projects. Founded in 2010, Lab’bel supports contemporary creation with a free-spirited and unconventional approach. From art collections and exhibitions across France and Europe to cross-disciplinary projects blending architecture, poetry, and music, the laboratory continues to expand its creative initiatives. It also produces publications and artistic collaborations, including the famous La Vache qui rit® Collector Boxes, reimagined each year by leading artists in collaboration with the Bel Group.