Lab’Bel, the Bel Group’s artistic lab, has been a trusted partner for years, tasking us with bringing their bold projects to life. Since 2010, Lab’Bel has pushed boundaries in contemporary art—free-spirited, playful, and always unexpected. From curating collections and staging exhibitions in France and Europe to cross-disciplinary ventures in architecture, poetry, and music, they spark creativity at every turn. Their work includes publications and high-profile collaborations, like the iconic La Vache qui rit® Collector Boxes—each year reimagined by visionary artists in partnership with the "Groupe Bel".

Lab’bel

Lab’bel, the Artistic Laboratory of the Bel Group, has been a long-time client, trusting us each year with a variety of projects. Founded in 2010, Lab’bel supports contemporary creation with a free-spirited and unconventional approach. From art collections and exhibitions across France and Europe to cross-disciplinary projects blending architecture, poetry, and music, the laboratory continues to expand its creative initiatives. It also produces publications and artistic collaborations, including the famous La Vache qui rit® Collector Boxes, reimagined each year by leading artists in collaboration with the Bel Group.