October 2025 saw Danish artist Henrik Olesen create the 12th edition of La Vache qui rit® Collector Box for Lab’Bel, turning it into an iconic moment. A radical figure in contemporary art, Olesen challenges norms, rewrites codes, and shifts narratives—breaking conventions in ways we fully embrace. Wombat partnered with Lab’Bel on this project, designing and orchestrating the launch to highlight Olesen’s artistic vision, honor his bold visual language, and deliver an experience that was accessible yet surprising and demanding. This twelfth collector’s edition was crafted as a work of art itself, unveiled with precision, audacity, and a deliberate taste for unexpected encounters between conceptual and pop culture.

Lab’Bel

Lab’Bel, the Bel Group’s artistic lab, has been a trusted partner for years, tasking us with bringing their bold projects to life. Since 2010, Lab’Bel has pushed boundaries in contemporary art, free-spirited, playful, and always unexpected. From curating collections and staging exhibitions in France and Europe to cross-disciplinary ventures in architecture, poetry, and music, they spark creativity at every turn. Their work includes publications and high-profile collaborations, like the iconic La Vache qui rit® Collector Boxes—each year reimagined by visionary artists in partnership with the "Groupe Bel".