Every year, we support Lab’bel in designing a space at the Paris Internationale art fair, held over the course of a week in October, to showcase its annual Collector Box. In 2023, Lab’bel unveiled the tenth edition of the La Vache qui rit® Collector Box, in collaboration with artist Martha Wilson, who chose to dress the famous cow in a blonde wig and makeup, humorously highlighting the beauty standards imposed on women in our society.

Lab’bel

Lab’bel, the Artistic Laboratory of the Bel Group, has been a long-time client, trusting us each year with a variety of projects. Founded in 2010, Lab’bel supports contemporary creation with a free-spirited and unconventional approach. From art collections and exhibitions across France and Europe to cross-disciplinary projects blending architecture, poetry, and music, the laboratory continues to expand its creative initiatives. It also produces publications and artistic collaborations, including the famous La Vache qui rit® Collector Boxes, reimagined each year by leading artists in collaboration with the Bel Group.