From July 3 to 14, 2025, we supported LAB'BEL, the Artistic Laboratory of the Bel Group, in producing the exhibition showcasing Cruzeiro do Sul (1969–1970), an emblematic work by Brazilian artist Cildo Meireles, as part of the France–Brazil Cultural Season 2025, held at the Orangerie du Sénat in Paris. For this exhibition, we designed and built custom wooden structures to highlight the full power of this minimalist and spiritual piece. Across 200 m², every detail was crafted to guide the gaze and create a dialogue between space, material, and light. Around the artwork, we created an immersive journey combining infographics, text, and video, inviting visitors to delve into Meireles’ reflection on humanity’s place in the universe.

Lab’bel

Lab’bel, the Artistic Laboratory of the Bel Group, has been a long-time client, trusting us each year with a variety of projects. Founded in 2010, Lab’bel supports contemporary creation with a free-spirited and unconventional approach. From art collections and exhibitions across France and Europe to cross-disciplinary projects blending architecture, poetry, and music, the laboratory continues to expand its creative initiatives. It also produces publications and artistic collaborations, including the famous La Vache qui rit® Collector Boxes, reimagined each year by leading artists in collaboration with the Bel Group.