From July 3 to 14, 2025, we supported LAB'BEL, the Artistic Laboratory of the Bel Group, in producing the exhibition showcasing Cruzeiro do Sul (1969–1970), an emblematic work by Brazilian artist Cildo Meireles, as part of the France–Brazil Cultural Season 2025, held at the Orangerie du Sénat in Paris. For this exhibition, we designed and built custom wooden structures to highlight the full power of this minimalist and spiritual piece. Across 200 m², every detail was crafted to guide the gaze and create a dialogue between space, material, and light. Around the artwork, we created an immersive journey combining infographics, text, and video, inviting visitors to delve into Meireles’ reflection on humanity’s place in the universe.

Lab’bel

Lab’Bel, the Bel Group’s artistic lab, has been a trusted partner for years, tasking us with bringing their bold projects to life. Since 2010, Lab’Bel has pushed boundaries in contemporary art—free-spirited, playful, and always unexpected. From curating collections and staging exhibitions in France and Europe to cross-disciplinary ventures in architecture, poetry, and music, they spark creativity at every turn. Their work includes publications and high-profile collaborations, like the iconic La Vache qui rit® Collector Boxes—each year reimagined by visionary artists in partnership with the "Groupe Bel".